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iZone

HOW THOUGHT COLLECTIVE MADE THE NUMBERS WORK HARDER FOR iZONE

Brand platform in which the temperatures showcase the product.

izone-logo

30sec TV Commercial – also produced 15sec & 10sec billboard.

izone-commercial

New end-consumer brochure.

izone-brochure

New end-consumer website driving prospects to dealers via ‘find a dealer’ tool.

izone-website

Google Adwords campaign with retargeting. TVC also drives prospects online.

izone-adwords

Bus backs add outdoor support to awareness campaign.

izone-bus

Van and truck livery provide further consistency of campaign message across everything.

izone-van

izone-truck

The thinking behind the work:

   

iZONE

review   iZone is a temperature control system that works with ducted air conditioning. It was formerly a B2B product distributed by dealers. It had no mass awareness by end consumers of ducted reverse-cycle air conditioning at all.
inspire   The aim was to launch iZone to end consumers, building mass awareness and a strong brand identity, whilst educating customers about the iZone product.
optimise   To achieve this we created a new iconic brand across a 360° campaign. We developed a clear, single-minded message and delivered it consistently across everything.
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