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Ausnet

How Thought Collective put the Network into AUSNET

We kept the name but revitalised the identity, highlighting their position as number one.

ausnet-logo

Statescape created to demonstrate the Groups penetration across both metro and regional WA.

ausnet-statescape

Complete suite of stationery.

ausnet-stationery

Including email signature.

ausnet-email

New website was designed and developed to communicate their value proposition.

ausnet-website

Brochure collateral completed for phase 1.

ausnet-brochure

New brand message extended to an internal launch to key stakeholders.

ausnet-launch

The thinking behind the work:

   

AUSNET

review   AUSNET had grown to acquire many other divisions without any clear brand identity. As each brand developed equity of its own, they were unable to leverage off each other.
inspire   By increasing the AUSNET footprint, we can widen recognition and trade off the reputation each division is earning in it’s own right.
optimise   We created The AUSNET Group as a consistent, identifiable brand that will roll out across all divisions.
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