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Adams

How ADAMS got on board with Thought Collective’s Solutions

Logo design - ADAMS is an Australian owned and operated company with links to tourism.

adams-logo

Stationery and tender documentation.

adams-stationery

New vehicle livery designed and developed in conjunction with Irizar and inspired by luxury airlines.

adams-livery

Uniforms for drivers, reservations and administration staff.

adams-uniform

ADAMS has a number of sub-division, denoted by colour-coded versions of the logo.

adams-sublogos

The thinking behind the work:

   

ADAMS

review   ADAMS had reached a crossroads. They had bought up a number of other brands, but this left them with no clear identity or direction. ADAMS was becoming a fragmented and confused brand both internally and externally.
inspire   The opportunity was to realign and strengthen the ADAMS brand. To develop a clear, single-minded brand message that was to be consistently followed both internally and externally.
optimise   To achieve this we refreshed the ADAMS visual identity, providing them with a new vision and positioning statement that staff and customers could connect to. The rollout continues, but we’ve included examples of the work carried out so far.
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